Social Media Advertising and Marketing Consulting
Pearluminous
Pearluminous, a distinguished purveyor of pearl jewellery in silver and gold, epitomizes elegance, sophistication, and individuality. Founded by Shelley, the Countess of Cromer, with over 28 years of experience in the aspirational high society lifestyle, Pearluminous is poised to redefine luxury with its exquisite collection of pearls. Specialising in freshwater, Tahitian black, Japanese Akoya, and South Sea golden pearls, Pearluminous offers a diverse range of classic and contemporary designs, allowing individuals to express their personalities and creativity through high-quality jewellery pieces.
The Challenge:
Despite its esteemed reputation, Pearluminous faced challenges in optimising its online presence and enhancing customer experience. The company sought to garner feedback on its ecommerce website, ensuring alignment with brand values and enhancing user-friendliness. Additionally, Pearluminous aimed to expand its online footprint, increase brand awareness, and attract more traffic to its website, thereby fostering growth and engagement within its target audience.
The Solution:
Spectra Marketing embarked on a multifaceted approach to address Pearluminous' challenges and propel its digital presence to new heights:
Social Media Performance Review and Website Audit: Spectra Marketing conducted a comprehensive assessment of Pearluminous' social media pages and website, identifying areas for improvement and optimisation to enhance user experience and drive engagement.
Social Media Advertising Campaign: Leveraging targeted social media advertising, Spectra Marketing designed and executed a short-term campaign to promote Pearluminous' offerings and attract prospective customers. Through captivating ad creatives and strategic targeting, they aimed to expand the brand's reach and generate interest among the target audience.
Instagram Shopping Page Authentication Setup: Spectra Marketing played a pivotal role in setting up Pearluminous' Instagram Shopping page, ensuring compliance with Facebook marketing standards and providing a seamless shopping experience for customers browsing on the platform.
Results:
The collaboration between Pearluminous and Spectra Marketing yielded impressive outcomes, including:
Ad Reach and Impressions:
The advertising campaign reached 59,125 individuals, with a total of 76,390 ad impressions, effectively increasing brand visibility and generating interest among the target audience.
Website Metrics Improvement:
Web visitors surged by an impressive 152.38%, showcasing the effectiveness of Spectra Marketing's strategies in driving traffic to the website.
New users to the website increased by 145.41%, indicating successful outreach to a broader audience segment.
Page views experienced a significant increase of over 362.04%, laying a strong foundation for future marketing campaigns and customer engagement initiatives.
Social Media Traffic Growth:
Traffic from social media channels increased by 146.89%, with notable growth observed on both Facebook (165.22%) and Instagram (225%), underscoring the impact of Spectra Marketing's efforts in expanding Pearluminous' online presence.
Direct Traffic Enhancement:
Direct traffic to the website surged by 92.2%, highlighting the effectiveness of the collaborative efforts in enhancing brand recognition and driving customer engagement.
Conclusion:
In conclusion, the partnership between Pearluminous and Spectra Marketing exemplifies the transformative power of strategic digital marketing in elevating brand presence and fostering growth in the competitive jewellery industry. By leveraging innovative tactics and a deep understanding of consumer behaviour, Spectra Marketing successfully enhanced Pearluminous' online visibility, attracted new customers, and improved overall website performance.